Communication 400 the internet, economy, and society spring 2018. Knowledge and knowledge management in the social media age. H chourabi, t nam, s walker, jr gilgarcia, s mellouli, k nahon. The 9 secrets of irresistible marketing paperback march 10, 2016. The power of blogs in the lifecycle of viral political information. By spreading information on the behavior of individuals. Request pdf on jan 1, 20, karine nahon and others published going viral find, read and cite all the research you need on researchgate. Karine nahon is the elected president of the israel internet.
Article information, pdf download for karine nahon and jeff hemsley, open epub for. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. A study of factors of motivation for forwarding content in. Niaydalebooks senin, 31 maret 2014 get free ebook demanding the impossible, by slavoj zizek.
So when the well blew, the methane did not bubble up gently. Fee download going viral, by karine nahon, jeff hemsley. She serves as an associate professor at the information school, director of the virality of information retrov research group and a member of the social media lab some lab at university of washington. Going viral by karine nahon, 9780745671291, available at book depository with free delivery worldwide. This books examines the question why ideas, news, memes, videos etc can spread very quicly.
System science hicss, 2012 45th hawaii international conference on, 22892297, 2012 2000. Going viral by karine nahon,jeff hemsley book resume. Zombies, viruses, and the end of the world 2018 book by dahlia schweitzer going viral 2014 tv episode season 2 episode 5 of. Going viral, goes viral, go viral, gone viral, or variant, may refer to.
She holds a dual position as an associate professor in the information school at university of washington and the interdisciplinary center herzliya. Oct 18, 20 nahon and helmsley have done a good job to make the reader question some of the wild claims by bloggers and so called viral marketers who clam to know how to design content to go viral. Some important elements are knowledge, empathy, honesty sincerity and advocacy. In going viral, nahon and hemsley uncover the factors that make things go viral online. A social information flow process where many people simultaneously forward a specific information item, over a short period of time. Graduate admissions essays, fourth edition ebook by donald. In going viral, karine nahon and jeff hemsley look to uncover the factors that make tweets, videos, and news stories go viral online. The intangible nature of going viral is defined very well by coker who breaks down the principles of viral marketing, tying in theory and relevant examples both from cokers personal life and real life digital examples from recent years. Sometimes going viral is the result of complex rhetorical choices. New materials added to the normandale library week of february 1 5, 2016. Communication 429 the internet, economy, and society. It also promotes freedom of expression and enables efficient deterrence. Karine nahon associate professor, interdisciplinary center at herzliya idc.
Communication 400 the internet, economy, and society. She is also coauthor of the book going viral and on several boards striving to make information more transparency. Memes in digital culture by limor shifman tweet 92 0 internet memes, such as lolcats, planking, or gangnam style, have become prominent. Karine nahon and jeff helmsley, going viral 20 11 katelyn y. She serves as an associate professor at the information school, director of the virality of information retrov research group and a member of the social media lab. Jeff hemsley is an assistant professor at the school of information studies at syracuse university. Oct, 2017 viral news is defined as networked news stories that spread online mostly through social media in a much faster and wider manner than other news stories, and this study investigates the elements. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. The bubbleup process can happen very quickly because professional bloggers are always on the lookout for new content to post. Shaming is usually referred to as the publication of perceived antisocial or illegal behavior of an individual in order to condemn or humiliate him. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect. Mapping user relationships for health information diffusion on microblogging in china.
They highlight the social features of of virality and challenge the very analogy of virality by emphasising that content to go viral requires agency, whilst. Zombies, viruses, and the end of the world 2018 book by dahlia schweitzer going viral 2014 tv episode season 2 episode 5 of the face, see the face u. Gatekeepinginformation control archives network gatekeeper. So while content can bubble up, it can also flow down to many smaller blogs and reach. Research was exploratory in nature which included study of 30 viral social video advertisements. Jeff hemsley assistant professor syracuse university. Download product flyer is to download pdf in new tab.
Communication 429 the internet, economy, and society spring 2019. Karine nahon is the elected president of the israel. Karine nahon and jeff hemsley, going viral, 2014 sage journals. Going viral by karine nahon author jeff hemsley author.
Going viral, by karine nahon, jeff hemsley as a matter of fact, publication is actually a window to the globe. How online viewership, blog discussion, campaign statements, and mainstream media coverage produced a viral video phenomenon. In the supreme court of the united states lester gerard packingham, petitioner, v. She is the author of the book going viral with jeff hemsley. Social media and social networking fudan university. J33 2014 interpersonal relationships jacksondwyer, diana hm1231. In going viral, karine nahon and jeff hemsley offer this useful definition of virality, which they describe as. Their combined citations are counted only for the first article. The fully updated fourth edition of the goto guide for crafting winning essays for any type of graduate program or scholarship, including phd, masters, mba, md, jd, postdocs, dds, dvm, rhodes, marshall, fulbrightyou name it based on thousands of interviews with successful grad students and graduate admissions officers, graduate admissions essays deconstructs and demystifies the ever. Professor nahon is the author of the book going viral 20 coauthored with jeff hemsley. Going viral by karine nahon overdrive rakuten overdrive. Going viral karine nahon we live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight.
In going viral, karine nahon and jeff hemsley both at the university of washingtons information school embark on the challenging task of investigating internet virality, helping us to understand what virality is and how it works, how we might go about measuring virality, and what benchmarks are required for something to become viral. In terms of reading material, the viral media course component draws on the book going viral by karine nahon and jeff hemsley 11, the introduction and other sections from spreadable media by. To understand these choices, our class reads selections from academic analysis of viral events such as nahon and helsmleys going viral and paynes virality 2. Karine nahon is a researcher, scholar and activist. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of. Humor and surprise are two most important elements of viral messages. This concise and insightful book targets a niche topic in the studies of digital.
This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. Learn about californias propositions, the voting process and how to spot and overcome fake news. Read graduate admissions essays, fourth edition write your way into the graduate school of your choice by donald asher available from rakuten kobo. Both technological, social practices and cultural circumstances are taken into account. Viral news is defined as networked news stories that spread online mostly through social media in a much faster and wider manner than other news stories, and. Getting likes, going viral, and the intersections between. Going viral 2019 documentary, company documentary to the 2019 miniseries the hot zone. Still, not everything that goes viral is culturally bereft.
As such, future generations may find the viral events of today valuable lenses into our time, providing insights that we ourselves will miss because of our own embeddedness in the world from which these viral events arise. Viral textuality in us newspaper exchanges33 as youtube, facebook, instagram, twitter, and tumblr. Get free ebook demanding the impossible, by slavoj zizek. Karine nahon is the elected president of the israel internet association isoc il, an associate professor. The department of information and knowledge management mount carmel, haifa 3498838, israel, phone. Her coauthored book going viral was awarded best information. Nahon and helmsley have done a good job to make the reader question some of the wild claims by bloggers and so called viral marketers who clam to know how to design content to go viral. We live in a world where a tweet can be instantly retweeted and. Going viral by karine nahon and jeff hemsley lse research online. Among nahons research interests are information flows, natural gate keeping and inequalities in cultural technologies. Going viral karine nahon and jeff hemsley national. Nahon, co author with jeff hemsley of the 20 book going viral. The data on social media, news and changing influence patterns.
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